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de la Vasselias commissioned a poster to celebrate the partnership
cheeks and lips
running for over 20 years
Or is it a brilliant and beautiful generic illustration put together by iconic Bernard Villemot allowing department stores to place the name of their sale
Loterie Nationale Artillerie beverage de la Vasselias commissioned aChoose your number with the flair of a gunner. Loterie Nationale was a countrywide weekly lottery draw which started in the 1930s. This poster is a clear example of advertising during historical moments, given this was produced in 1940 combined with the use of the war metaphor.
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